Personal Branding Newest Trend To Land Job Promotions

Do you know what your career identity is? Can you tell your boss or a hiring manager what your key strengths are? If you answered NO, then you may find yourself missing the boat when it comes to getting promotions, raises, and new jobs, says Robin Ryan, America’s leading career authority and bestselling author of a new book Soaring on Your Strengths(Penguin 2006  www.SoaringOn.com).

“Your career identity is NOT your job title, it is your professional reputation that you have among bosses, colleagues, and other employees. We all have a work reputation or personal brand but most people’s are unrecognized or undefined” said Ryan, a career counselor who’s appeared on Oprah & DrPhil. “People haven’t given much thought to how they are perceived at work. Big mistake,” said Ryan, “since your personal brand effects your future advancement and job happiness.”

“In my career counseling practice, I’ve recently seen a big increase in hiring and savvy job hunters are quickly landing jobs with much bigger paychecks. Unfortunately, poor self-marketing in an undefined personal brand is usually the culprit as to why many people aren’t quickly landing a new job or promotion,” said Ryan who has written several bestselling career books including 60 Seconds & You’re Hired! and Winning Cover Letters, stated Robin Ryan’s clients work with her to develop their brand’s message, learn better ways to promote themselves, create a topnotch resume, and interview communications, that all emphasize their personal brand. In Soaring on Your Strengths, she offers numerous examples of clients who have applied personal branding techniques. The results these clients obtained shows the effort for effective self-marketing is worth it -- many earned great jobs, big promotions, and thousands of dollars in more salary because of effective personal branding.

“Today’s worker needs to borrow from the marketing experts in the business world. Product branding solidifies a product in the buyers’ minds. Likewise a strong personal brand that says ‘she’s terrific at that’ or ‘he’s the one to do that job’ is personal branding at work. It is that kind of professional reputation that advances careers and delivers life-long job security, stated the author.

In “Soaring on Your Strengths” Ryan helps you define your own personal brand career identity –referred to through out the book as Brand You. Her seven components in this self-marketing process to determine your personal brand include:

Brand Equity – Talents and Strengths

Brand Advantage – Core Competencies                                                                      

Brand Passion – The Drive Inside                                                                                  

Brand Values – Be True to Yourself                                                                               

Brand Essence - The Traits that Make You – YOU!                                                    

Brand Image - The Right Appearance                                                                           

Brand Reputation – What Others Think of You

What’s the reason personal branding is revolutionizing the workplace? Employers recognize they now need to retain and develop talented employees. It’s a win-win strategy to remain competitive in today’s world. When the employee’s productivity goes up, and that person excels at the job and enjoys their work, retention becomes easier, and that’s

Strengths-based management is a new workplace trend that is sweeping through corporate America. Ryan directs people to build their career on their strengths and natural talents. She offers her easy-to-apply personal branding process with self analysis to enable anyone no matter what level their career is – early, middle, executive, or career changing – to determine his or her own personal brand. Ryan has you start by identifying your strengths, personality type, and values.

© Copyright 2008 Robin Ryan. All rights reserved.

Need more assistance?  Robin is available to help you achieve your goals and dreams with individual career counseling. Click here to learn more.

Robin Ryan has appeared on Oprah and Dr. Phil and is considered to be America’s top career coach. Robin has a busy career counseling practice providing individual career coaching, resume writing services, interview preparation, salary negotiations, and outplacement to clients nationwide. She is the best-selling author of : "60 Seconds & You're Hired!," "Soaring On Your Strengths," "What to Do With the Rest of Your Life," "Winning Resumes," and "Winning Cover Letters." A dynamic national speaker, Robin has spoken to over 1200 audiences sharing her insights on how to improve their lives and obtain greater success. Contact Robin at: 425.226.0414, or email: robin@robinryan.com, or visit her website: http://www.robinryan.com

Reprints release: Newspapers, magazines, online websites are granted permission to reprint this in part or whole but are required to credit the author including author's bio, book credits, and include author's website information (with link if online); PLUS email author at robin@robinryan.com and state when and where reprint publication will occur. Questions: contact author at robin@robinryan.com or 425.226.0414.