“This was the hardest book I’ve ever written”

It took me quite a while to consider how exactly can I teach someone else about self-marketing their personal brand to advance their career. The heavy corporate brand advertising or marketing approach would lose people quickly. So I spent over two years working on the process. I think I found the best way to show you how….because those that follow this advice will surely Soar! I think divine providence helped a bit – since often these books start out and write themselves.

"Soaring on Your Strengths"

Did you know that you have a unique genius? A career identity that is memorable to others? Well, I want you to start right now, as of this moment, and think of yourself differently!

You are an authentic person – no one else is quite like you. You can no longer think of yourself as an "employee" of Starbucks, you're not a "staffer" at American Express, you're not a "worker" at Microsoft, in fact your not a job title anywhere.

When upper management asks who can do this project or new job ….it comes down to what have you done lately to make yourself stand out? What would your colleagues or your boss say is your greatest and clearest strength? Your most notable personal trait?

A key question to ask yourself: Does your Boss & upper management think of You or someone else when it’s time to promote?

Tom Peters, leadership guru & author says “Forget your job title. Ask yourself: What do I do that adds remarkable, measurable, distinguished, distinctive value? Forget your job description. Ask yourself: What do I do that I am most proud of? Most of all, forget about the standard rungs of progression you've climbed in your career up to now. Burn that damnable "ladder" and ask yourself: What have I accomplished that I can unabashedly brag about? If you're going to be a brand, you've got to become relentlessly focused on what you do that adds value, that you're proud of, and most important, that you can shamelessly take credit for. It's a cliché of course, but very true here: don't sell the steak, sell the sizzle. It's also a principle that every corporate brand understands implicitly. No matter how beefy your set of skills, you still have to market the best out of your brand -- to bosses, potential employers, colleagues, and your virtual network of associates.”

Soaring on Your Strengths will help you define the real power of You. I think each one of has our own set of unique talents and you will be happiest using them for two reasons:

1. work will be more fun & easier since you have the natural innate ability.

2. because these talents are innate you’ll develop them to a higher level and thus advance your career more easily.
   You need a plan to define your talents, fine tune Brand YOU, create a future plan and then go out and live it. Yes, I realize that being CEO of your own career does require a bit of selfishness and a little extra work. You need to grow yourself, to promote yourself, to get the market to reward yourself. There are two winners with this approach: YOU and your company. Everything you do to grow Brand You -- learning, growing, building relationships, and delivering great results -- is great for your company too.
   I more than anyone knows that things happen—mergers, layoff, bankruptcies, boss changes—your workplace can in a heartbeat so a well established Brand You helps you quickly move on & prosper!

Bottm line: This book is relevant to your life to help you better manage your career to insure a future full of promising options and prosperous rewards. It’s easy to read, has help clients earn thousands more in their paychecks, land promotions, enjoy their jobs more plus it has many of my clients success stories outlined to show you the everyday application of exactly how to do it. I also think it’s about time you gave serious thought to thinking about how great you are, don’t you agree? This book will help you do it. ``